It’s All About the Fit

More Than 75% of U.S. Population Wears the Wrong Shoes

“The proper shoe fit is so important to your overall health because when your feet feel good, your whole body feels good.” – Rob Kaufman, New Balance San Antonio

Wearing the wrong shoes can drastically affect foot health and the success of any exercise. As owner of three New Balance stores in the San Antonio area, Rob Kaufman and his dream team of associates see this trend and problem every day.

“Each of our customers has a different story,” Kaufman says. “Whether someone is an avid marathon runner, a regular gym-goer or someone who enjoys walking around the neighborhood, we must understand the story, assess the customer’s needs and recommend shoes that take their exercise or active experience to the next level.”

The American Podiatric Medical Association reports that “most Americans log an amazing 75,000 miles on their feet by the time they reach age 50.” And with that many miles on your feet, you need the right shoes!


Defining the Fit

No matter what kind of workout suits your interests and abilities, New Balance San Antonio has the perfect pair of athletic shoes for you. From in-the-gym favorites to minimalist-type trainers, winning walking choices and running alternatives, you are sure to find the New Balance shoes that will give you the extra boost of confidence you need to kick your exercise routine into gear.

New Balance San Antonio offers athletic shoes for men, women and children, as well as casual and lifestyle footwear for men and women. These options can be used for a variety of activities including running, walking, cross training, tennis, zumba, hiking and casual wear. With more than 108 walking, running, cross-training, outdoor and tennis shoe styles available in an assortment of sizes and widths for men, women and children combined, New Balance San Antonio is fully committed to discovering the difference that the proper fit can make in one’s life.


Which Shoe is Right for My Needs?

With so many options available, working with a skilled New Balance associate is key to determining which athletic shoe fits your activity levels and needs.

The 10 primary shoe components—Achilles notch, heel counter, midsole, saddle, forefoot flex grooves, outsole, toe box, tip, vamp and upper—and lasts (board lasted, strobel lasted, slip lasted and combi-lasted) of New Balance athletic shoes contribute to the various shoe classifications.

Shoe classifications There are four different classifications of shoes at New Balance: motion control shoes, stability, neutral cushioning and lightweight.

  • Motion control shoes are built for those who overpronate (when the sole of the foot faces more laterally than when standing in the anatomical position) and require moderate to maximum stability. Gaits that are best for this classification are ankles that lean inward and those that roll outward. These shoes are ideal for people with flat feet or low arches.
  • Stability shoes are developed for those seeking a combination of cushioning and a moderate level of stability. Gaits that are best for this classification are ankles that lean inward. This classification is best for people with normal arches.
  • Neutral cushioning shoes are built for those who seek maximum cushioning and flexibility. People who have a neutral gait, ankles that do not lean inward or outward, or ankles that roll outward are best suited for this classification. Customers with high or normal arches are ideal candidates for this type of shoe.
  • Lightweight shoes are constructed for those who prefer a lightweight, responsive ride. This is for someone with good form and a natural gait. Lightweight shoes usually mean less impact, less fatigue and a faster recovery.


Classic shoes Some New Balance shoes have been around long enough to be considered classics. Choosing from a variety of color options plus personalized heel embroidery, customers can even customize their own pair of classic New Balance shoes.

  • 990 is a comfortable, classic training shoe that is one of New Balance’s best sellers. It is durable and has advanced cushioning for responsiveness you can feel for miles.
  • 574 is a retro-running lifestyle shoe featuring added support and extra comfort. There are 15 different areas on the shoe that can be customized into over a million different color combinations.


To browse current styles available for men, women and children, visit